When veterinary clients pay an annual fee—or monthly installments—for wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)
When it comes to purchasing ultrasound equipment, you want the best of machines, not the worst of machines. It's a far, far better thing to do your research. Here’s one clinic's guidance on how to approach this sizable investment.