When pet owners choose euthanasia for healthy pets, the emotional toll can be heavy for pets, their owners and your team. And you probably haven't even considered how it can hurt your business (and future referrals). You could be losing $12,712 or more every time you don't talk about behavior and the client opts for convenience euthanasia.
Feline heartworm has been diagnosed in all 50 states, and it was important enough the American Association of Feline Practitioners crafted an entire campaign about it. So why don't veterinary technicians talk about preventive care as much as they could?